Questions we get asked.

You can, and it's useful for reasoning through what you already believe. What it won't do is independently check whether that belief holds up against what's actually happening outside your company right now — competitors, timing, market conditions. Signal Shift does that check, and someone stands behind the answer.

To start: what the decision is, which lane it falls under, your timeline, and what's at stake. For the full Snapshot, a short conversation to make sure the evidence gathered is actually relevant to your specific situation — not a long questionnaire.

Consulting typically helps shape the strategy. Market research gives you information to interpret. Signal Shift starts with a decision you're already considering, tests it against outside evidence, and gives you a direct read: Proceed, Adjust, or Reconsider — with the reasoning shown.

No. We don't produce a probability or a score we can't defend. The Snapshot tells you how well-supported the decision is right now, based on real evidence — not what will happen in the future.

A written read on one specific decision: what the evidence supports, what's uncertain, what's exposed if a key assumption is wrong, and a Proceed / Adjust / Reconsider recommendation with the reasoning behind it.

3–5 business days after the intake conversation.

Everything you share stays between us. Nothing is published, referenced, or used as a case study without your explicit sign-off first.

You get the written read directly. If it points to Adjust or Reconsider, that's yours to act on however you choose — there's no obligation to go further. If you want to talk through the implications directly, that's the Decision Working Session, a separate step.